“I’d better get in line now, before I see anything else I want to buy.”
That’s my friend Blake. We’re in Osaka, Japan, at the sixth Pokémon Center he’s visited. (And the 2nd today.)
Why does Blake need to go to 6 different Pokémon Centers? You’d think you could buy all the stuffed Pikachus and card sleeves he wanted by just going to one Pokémon Center. Right?
Wrong. Because the Pokémon Centers have a marketing trick to lure him in: they have different stuff in every store.
So Blake has bought something new at every single Pokémon Center he’s been to.
(And he’s here for another 2 weeks, so he’ll probably visit more Pokémon Centers and buy even more Pokémon merch while he’s still here.)
You might say that Blake is a loyal fan of Pokémon.
If you build a strong enough personal brand, you’ll get a bunch of loyal fans of your own.
They will love everything about you and what you do. They’ll also buy basically everything you sell.
There are 2 lessons from this email. First, get as many loyal fans as you can.
(One loyal fan can be worth thousands of dollars to your business… maybe tens of thousands.)
Second, once you have loyal fans, figure out what they like to buy from you, and then sell them as much of it as you can.
The more stuff you offer, the more stuff they’ll buy from you. (Just like Blake at the Pokémon Center.)
How do you create loyal fans? Blake became a loyal fan of Pokémon because he consumed their content.
He watched the anime, and then he played the video games, and he played the card game. Now, he’s hooked for life.
You can get loyal fans by creating content, too. Give people good advice, say interesting stuff, and be a role model to your audience. Some people will fall in love with you.
(The catch is, it has to be good content… because there’s so much mediocre content out there already. You can’t stand out by being average.)
Want some help creating content? I can write you emails like this one, that say interesting stuff and turn you into a role model for your audience. So you can get some loyal fans.
If you’re interested, shoot me a reply.
Best,
Theo