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How I Made A Business Coach $24,500 In A Month By Sending Daily Content Emails To His List

This is the story of how a business coach named Johnny booked 61 sales calls, got 4 new clients, and made $24,500 in revenue by sending daily emails to his small list.

And the best part? Johnny didn't write the emails himself. I wrote them for him.


Johnny hired me because he was making all his sales through his Facebook group. He was making money, but he didn't want to be dependent on Facebook. He wanted another channel where he could make sales.

He also had 2,000 email subscribers, and he wanted to do something with them. So he hired me to write emails to them.


There were a few things going against Johnny:

  • His email list was cold. He had only sent 2 welcome emails, ever.

  • He only had around 3,000 subscribers.

  • And his sender reputation wasn’t very good when he hired me, so his emails were going to the promotions tab.

I wrote him simple emails with a call book link at the end. I sent one of them to his email list every day.


At the end of the first month, we tallied up the results:


  • 61 people had booked sales calls.

  • 4 of those sales calls had already turned into clients.

  • 4 of them bought the $6,000 package. (One of them bought it after the price got raised to $6,500.) So my emails made him $24,500.


The emails all sounded like Johnny had written them himself. They sounded like he had spent hours and hours spilling his guts and telling his life story.


But actually, Johnny actually only spent about 10 minutes on these emails. All he did was read what I wrote and give his okay.


He spent the rest of his time running his business, watching Monday Night Football, and hanging out with his brand new infant daughter.


Why did email work for Johnny? Because there were solid leads on his email list. Once he sent them more content, they bought.


There are probably people like that on your email list, too.


If you’ve been meaning to do more email marketing, come chat with me. Just hit the button below:

If you're making $25K+ per month, you should send regular content emails.

By this point, you’ve probably figured out that selling coaching/courses/memberships/any info products is all about content.


The more content you make, the bigger your brand gets, the more people like and trust you, and the more stuff they buy from you.


So if you want to hit bigger income goals, do what Johnny did, and add another content channel.


If I were you, I’d pick email. I picked email for my business. There are 3 reasons why:


  • Email is the easiest place to get your audience’s full attention. On Instagram, you’re competing with funny memes and half-naked women. On YouTube, you’re competing with MrBeast and cat videos. But when you send emails, you’re only competing with credit card updates and Nigerian prince scams.

  • More importantly, email is the best platform for selling stuff. Instagram won’t let you add a link to your posts. Facebook and LinkedIn will, but they’ll punish you for it. But people EXPECT to buy stuff via email — most people view it as a shopping center.


You probably don’t want to write those emails yourself! Creating your own content takes forever.


If you wanna talk to me about doing it for you, book a call here:

But can you actually do my brand voice, Theo?

At this point, you might be saying, "I'd love it if someone else would make all my content for me. But I'm worried if I hire someone, they just won't 'get it'.". 


Most of my clients felt the same way before they hired me. Then they read what I wrote, and they change their mind.


I won’t bore you with the details of how I do it. But basically, I’ve honed my copywriting craft for the past 5 years, learning how to write (and sell) in other people’s voices.


You probably don’t believe me yet, because right now I'm just some random dude on the internet. So here’s a bunch of proof:


  • I wrote emails for Kimberly Olson (a semi-well-known business coach for women), and here’s what she said:

  • I wrote emails for a dating coach for women over 45. I am not a woman. I am also not over the age of 45. Here’s what my client said:

Screen Shot 2024-07-03 at 11.54.21 AM.png
  • I wrote emails for an NPTE coach. (The NPTE is like the Bar Exam for physical therapists.)

I knew NOTHING about physical therapy when he hired me. But one week later, he told me that I did his voice better than he could’ve done it himself.


(Plus, the first course launch I did with him brought in $316,000 in sales — which was his biggest course launch ever).

"I was like, wow, did this guy go through every word of my course? This sounds exactly like what I say."

You can also READ some of my emails, and decide for yourself:


>> Click here to read my “Frida Kahlo” email to sell women’s dating coaching

>> Click here to read my "My New House" email I wrote for Kimberly Olson

>> Click here to read my "I Cheated On My Math Test" email to sell business coaching

>> Click here to read my "Selling Shovels" email to sell a Google Sheets course

>> Click here to read my “Passing The Bar Exam In 2 Weeks” email to sell test prep services

My point is, even if you’re in an obscure niche, or if you and I have different backgrounds and different life experiences, I can do your voice.


If you want to talk to me about writing emails for your business, click the link below and schedule a call with me.

Why you wouldn’t want to hire me.

There are a few reasons why we might not be a good fit:

  • If you already have a copywriter who you’re happy with, you don’t need me.

  • If you like writing your own content, and you don't mind spending time on it, you don’t need me.

  • ​If you're still in the early stages of building your business, you should do your own content instead of hiring me.

You and I are only a fit for each other if:

  • You're making upwards of $25K a month.

  • You wish your email marketing was better.

  • You don't want to spend tons of time writing emails.

If that's you, here's what I propose.

I will write emails in your brand voice. Every single day. And I will send them to your email list.


I’ll send you a Google doc every month with the emails I wrote for you. Once I get your approval, I’ll load them into your email software and send them.


All you have to do is read through the emails and approve them. After that, I’ll take care of everything.


If you write your own emails right now, all the time you spend on that will go right back into your day.


(Do whatever you want with it, and thank me later.)


Also, if your emails are hitting the promotions tab right now, I can help you fix that.


(Slowly — I’m not a miracle worker. But after 2-3 months, I can get you back into people’s main inboxes.)


If you’re curious about this, hit the call link below and find a time to chat with me.


Just for booking a call, I’ll give you a free audit of your current email marketing. I’ll also give you at least 2 free ideas that will boost your sales that you can implement in under 1 hour.


After that, if you don’t want to work with me, that’s fine. If you don’t like me, don’t like my face, don’t like what I have to say, or have second thoughts for whatever reason, you can tell me to piss off as rudely as you want.


If you wanna chat with me, book a time here:

P.S. Email is my bread and butter, but I can help you in other ways, too. Here are some of the things I’ve done for my clients:


  • Write and design long-form sales letters and VSL’s

  • Set up Facebook ads

  • Write content for Instagram and LinkedIn

  • Write SEO blog posts

  • And provide general tips on funnel strategy, improving your offer, and everything else that has anything to do with making more money.


I’m not saying you should hire me to do that stuff full-time. If SEO is the lifeblood of your business then hire an SEO specialist. But if you want to do emails, I can also help with that other stuff on an ad-hoc basis.


Here’s my Calendly — you know what to do:

P.P.S. I know every online marketer in the world says this… and it usually isn’t true.

And I don't want you to feel like you're being rushed into a decision.


But the clock is ticking here.


I can only fit 4 clients into my life. Once I’m at 4, I won’t be available for hire anymore.


If you’re reading this, it means I have space for you right now. BUT I’m also doing a decent amount of outreach… so I expect my opening to fill up quickly.


If you’re on the fence about hiring somebody, that’s fine. You don’t have to commit to anything now. If you come talk to me and you don’t like me for some reason, or you have second thoughts, that’s fine.


And I know you’re probably super busy right now — but 15 minutes later this week could save you hundreds of hours on content creation down the road.


Since you’ve scrolled all the way to the bottom of this page, I have to assume you’re at least a little intrigued.


If you want to meet me and find out if we’re a good fit for each other, here’s my Calendly:

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