Read My Emails

I tell all my clients to send regular content emails. It's by far the best way to bond with your audience.

This isn't just talk — I walk the walk, too. I have my own email list. I mail it once a week.

I keep an archive of those emails on the page you're reading right now. So if you want to get a sense of my writing style, or peek into my brain, read on.

(By the way, if you'd like to get my emails, you can subscribe below:)

Is SEO dying?

I’ve talked to 3 people in the past month who built SEO businesses.

None of them are happy.

Here’s what they had to say:

“I’m really pessimistic about the future of SEO.”

“I’m gonna have to change how I do everything.”

And the third put it bluntly. “Google search is dead.”

Some of these people built their whole businesses off of showing up in Google search results. Now Google isn’t showing them to anyone anymore. They’re showing weird AI summaries, or click-farm blog articles, or Reddit posts, or Quora threads.

4+ years of SEO, gone. Poof. In an instant.

Even if you’ve never written a blog article in your life, this matters to you. Because chances are, you get your traffic from somewhere — Google, YouTube, Instagram, TikTok, Facebook, wherever.

If the people who run your favorite traffic platform change their algorithm, your whole business can go up in smoke. All it takes is one board meeting at Facebook, Google, ByteDance, or whoever runs the platform you get your leads from… and you’re toast.

Your source of leads dries up and your business goes to zero.

That’s why you need to get your audience on an email list as soon as you can!

Once you get people on an email list, they’re yours.

Keep sending them good content, and some of them will stick around for years. And a few of them will buy every single course you sell and every single program you make.

That way your business lasts, instead of going up in smoke.

Best,

Theo

P.S. If you need some help writing good content emails that your audience enjoys, engages with, and buys from, check this out:

Theoseeds.com/brandvoice

Neil Strauss

Neil Strauss is best known as a pickup artist.

He wrote a book called The Game which is about him learning how to seduce women.

He’s less well known as a ghostwriter of celebrity autobiographies. Before he wrote his own books, he co-wrote books for Motley Crue, Jenna Jameson, and Marilyn Manson.

He also turned down a chance to do a book with Britney Spears. (Even though it would mean lots of money and lots of exposure.)

Why’d he turn it down? Because Britney’s PR people didn’t want to tell Britney’s dirty little secrets. They wanted the book to make Britney look good.

If you read Strauss’s other autobiographies, they talk about some deep, personal stuff. In the Jenna Jameson biography, she admits to being raped twice when she was a teenager, which she had never talked about publicly before.

And Strauss does this in his own books, too. In The Game he talks about not being able to get an erection.

He knows that if a book is just a bunch of PR fluff, then no one’s gonna buy it, and it’s not gonna be a very good book.

A lot of people write their content that way. They hype themselves up, they only show their wins, and they try to make themselves look crisp and perfect and professional.

The problem with that is that it doesn’t seem human. If you only show your good side, people will know something’s missing.

So you have to talk about your failures. You have to tell embarrassing stories. That’s the stuff people actually want to see.

This will make you very uncomfortable, and you probably won’t want to do it, but that’s okay. There’s strength in showing your human side. There’s strength in showing your vulnerabilities.

Happy New Year

Happy new year!

Quick question: what are your goals for 2025?

I’m gonna guess some combination of a) make more money, b) help more people, and c) work less than you did in 2024.

This marketing channel can help you with all 3 of those things:

Email.

Email is the best way to sell courses and get clients because via email, you can sell all you want.

Most social media sites punish you for linking off-platform. Facebook and LinkedIn throttle your reach if you put a link in your post. And Instagram won’t let you put a link in your post.

But when you send email, you can sell as much as you want.

Plus, you can write an email in just 20 minutes.

You don’t have to film a bunch of videos or write whole blog articles.

So if you want 2025 to be better than 2024…

Email can help.