10 euros, 10 minutes

I walked by a store in Paris where you can buy glasses. It promised you could get glasses for "10 euros, 10 minutes".

A couple weeks later my glasses broke. 

Can you guess where I went to get new glasses?

Alex Hormozi would be proud of this glasses store, because "10 euros, 10 minutes" is a great offer. 3 reasons why:

1. It makes it super obvious what you're getting. "10 euros, 10 minutes" communicates a ton of value and differentiates you from other glasses stores in just 4 words. It also answers people's questions about glasses without them having to ask. (That's important because most people with questions won't go in and ask them.)

2. 10 minutes is really fast. One of my copy mentors Ning Li says that offers should feel like a "magic button": they should feel fast and easy. You want to get as close as possible to your customer just pressing a button and instantly getting what they want.

Normally getting glasses requires a 30 minute eye examination. But I was in and out of this store in 10 minutes. (They had some fancy technology that made the eye exam unnecessary.)

3. 10 euros is really cheap. I paid way more for an eye exam last year in Istanbul. (The actual glasses cost more, of course... but it got me in the door.)

4. Bonus points: "10 euros, 10 minutes" is written the same way in French as in English. So Parisians and American tourists walking by the store both get the sales pitch in their native language.

How can you communicate the benefits of your offer in just 4 words?