My honest thoughts on AI copy

There are 2 major problems with AI copy.

They can both be solved...

If you know what you're doing.

The first problem with AI copy is that people just don't want to read it.

If people know they're reading something written with AI, they check out.

The second problem is that AI is still worse than the best human copywriters.

It doesn't REALLY understand how to craft a good sales message, because it has no empathy.

You can solve both those problems by putting in some human work.

When I write copy for my clients, AI does the bulk of the writing...

But I'll research email ideas to give it the best prompt I can.

(A lot of copywriting comes down to having good "ideas" for emails. The email itself has to tap into your audience's fears, hopes, dreams, pains, et cetera. If it doesn't, it doesn't matter how well it's written.)

Once I have an email idea, I'll come up with a prompt and feed it to one of my trained GPT's.

The AI will write a "first draft".

The first draft will suck, no matter how good the prompt and the GPT is.

So I rewrite it to do 2 things:

Sound less like an AI wrote it...

And connect to the audience's buying triggers better.