Another cat story

A few weeks ago I went to a park. Lots of cats live in this park.

I brought a chicken wrap with me. It was my lunch, but the cats didn't know that. 3 of them were next to me before I had my first bite. 

I've been back to this park a few times since. Once I sat for an hour and read, and one of my new friends — a small black cat with a white belly — sat in my lap the whole time.

Yesterday I went back. My riend allowed me to pet him right away, and started sitting next to me. 

Then I heard meowing behind me. 2 more cats were strutting towards me — one of them was pitch black, and another was orange and grey. 

They were jealous. They wanted me to pet them, too.

Soon, all 3 of them were competing for my attention!

It sounds silly, but this is exactly how building an audience works.

You have your "bait" — your lead magnet — to get people in the door. In my case, that was a chicken wrap.

The more your audience sees you, the more they like and trust you, and the more comfortable they get letting you into their lives — and buying stuff from you.

Petting cats is about trust. Lots of people pet cats the wrong way: they're too aggressive, and it's scary. Cats don't really want you petting them until you prove you're not going to hurt them by accident.

Selling coaching and info products is about trust, too. When people buy a course, they have no idea what's in it. (If they did, they wouldn't need to buy it!)

They're afraid of dropping thousands of dollars on something that won't help them at all.

The more you show them that you actually know what you're talking about, the more you ease their fears.

So get people in the door, send them good content — and sales will roll in.

-Theo