"Do more of that"

Once, Kansas City Royals starting pitcher Zack Grienke called his teammate Alex Gordon into the film room.

"There's something I want to show you," he said.

Gordon probably thought that Greinke was going to show him something wrong with his mechanics, or that the other team's pitcher was tipping his pitches.

Instead, Greinke put a video of himself batting, from back when pitchers also had to bat. Greinke hit "play" on the video. Then the Greinke in the video hit a home run.

"Do more of that," he said.

That isn't the best advice in baseball, but it's really good advice in marketing.

Every time I get a new client, the first thing I do is identify what's worked for them in the past.

Then I do more of it.

I'll look at their best-performing emails, rewrite them a bit, and send them again.

Or I'll look at their YouTube channel, watch their most-viewed YouTube videos, and then write emails on the same topics.

You don't need to overcomplicate marketing — just figure out what works, and do more of it.

Do you get a lot of leads from YouTube? Make more YouTube videos.

Do you make lots of money every time you do an email promo? Send more emails.

Figure out everything that's working in your business...

And double down on it.

-Theo