I accidentally did an experiment on you

Here's the experiment I accidentally did on you last week:

The email software I use has a new feature called "SpinMax," which basically uses AI to rewrite your email over and over again.

The purpose of SpinMax is to help you avoid Spam folders when you send cold emails. Google gets mad when you send the same cold email copy over and over again, so SpinMax can help you vary it up.

I had no intention of ever using SpinMax for anything other than cold email. I planned to turn it off and forget about it.

But when I sent you last week's email, somehow I had it on.

In other words, the email you were reading was an AI version of what I originally said.

I caught this mistake before all the emails went out, and I could have stopped it. 

But instead I said "let's just go with this and see what happens".

Why? Because I believe that doing random weird experiments every once in a while is a good way to learn stuff. 

Sometimes you can learn something from an experiment that you can't learn from a course or a coach. You gotta just get your hands dirty and try something.

I got this idea from James Altucher, who talks about the "10,000 experiment rule". His idea is that it doesn't take 10,000 hours to get good at something — instead you just have to try stuff.

(This is how I'm teaching myself AI automation right now. I'm not taking any courses, I'm just building stuff.)

Marketing is basically an ongoing process to figure out the best way to sell stuff to your audience. Doing little experiments here and there can help you do that faster.

Next time you get a chance to do an experiment, do it!

-Theo