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Is SEO dying?

I’ve talked to 3 people in the past month who built SEO businesses.

 

None of them are happy.

 

Here’s what they had to say:

 

“I’m really pessimistic about the future of SEO.”

 

“I’m gonna have to change how I do everything.”

 

And the third put it bluntly. “Google search is dead.”

 

Some of these people built their whole businesses off of showing up in Google search results. Now Google isn’t showing them to anyone anymore. They’re showing weird AI summaries, or click-farm blog articles, or Reddit posts, or Quora threads.

 

4+ years of SEO, gone. Poof. In an instant.

 

Even if you’ve never written a blog article in your life, this matters to you. Because chances are, you get your traffic from somewhere — Google, YouTube, Instagram, TikTok, Facebook, wherever.

 

If the people who run your favorite traffic platform change their algorithm, your whole business can go up in smoke. All it takes is one board meeting at Facebook, Google, ByteDance, or whoever runs the platform you get your leads from… and you’re toast.

 

Your source of leads dries up and your business goes to zero.

 

That’s why you need to get your audience on an email list as soon as you can!

 

Once you get people on an email list, they’re yours.

 

Keep sending them good content, and some of them will stick around for years. And a few of them will buy every single course you sell and every single program you make.

 

That way your business lasts, instead of going up in smoke.

 

Best,

Theo

 

P.S. If you need some help writing good content emails that your audience enjoys, engages with, and buys from, check this out:

 

 
 

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