theoseeds

There are 2 major problems with AI copy. They can both be solved... If you know what you're doing. The first problem with AI copy is that people just don't want to read it. If people know they're reading something written with AI, they check out. The second problem is that AI is still worse than the best human copywriters. It doesn't REALLY understand how to craft a good sales message, because it has no empathy. You can solve both those problems by putting in some human work. When I write...

In 2022, one of my clients told me about an interesting A/B test he did. He said he tested copy that tells people something new ... Versus copy that tells people something they already believe . The copy that tells people what they already believe won by a landslide. So for the past 3 years I've been writing copy that way: Telling people what they already want to hear... And then connecting it to a sales pitch. I thought this was a universal law of human nature. But now, I think the real...

Everyone is trying to sell you a course about how to make gazillions of dollars working just 10 hours a week. Is that real? I was wondering whether "work-life balance" as an entrepreneur was a myth. So I asked r/entrepreneur .... Of the successful entrepreneurs who responded, all of them said that they spent 50+ hours per week building their business for at least 18 months when they first started. But now, many of them have far better work-life balance than they would if they were working a...