Jon Gruden

3 years ago Jon Gruden was the head coach of the Raiders.

Then someone ruined his career.

Someone leaked some of his private emails, where he said some not-politically-correct things.

There was a huge scandal. He had to resign.

He hasn’t had a full-time job since.

Media pundits wrote about how he would never get another chance in the NFL again. He was considered untouchable.

Even 6 months ago, people were saying the same thing. “Jon Gruden will never be a head coach again.”

Fast forward to today. Media reports say that multiple teams are doing “extensive homework” on hiring Jon Gruden as their head coach.

So what happened in the past 6 months?

Here’s what happened: Jon Gruden started a YouTube channel.

He made videos of himself previewing games, interviewing star players, and talking about what was going on around the NFL.

And then Gruden’s reputation changed, almost overnight. He isn’t the guy with the bad emails anymore. Now he’s the guy with the YouTube channel.

The point of this email is, you can change your reputation — or build one — by making content.

Put yourself out there, say something useful, and people will start to know, like, and trust you a lot more.

The more content you make, the more of an “expert” you become.

And the more clients you get.

-Theo

P.S. If you want help making email content, check this out: