What you know that just ain't so
- theoseeds
- Oct 31
- 2 min read
My new client lied to me.
He told me that about 60% of his audience had worked in sales before...
And 40% had never worked a sales job in their life.
Last week I sent a survey to his buyers.
Turns out, he was wrong.
Everyone who responded to the survey except for ONE person said they had a sales job before.
I don't know where 40% came from. Maybe that's the people on his email list... but it's not his customers.
Now, imagine you were this client, writing content for people who had never worked in sales before.
That would have been a complete waste of time...
Because those people don't actually buy my client's offer.
Marketing is a game of knowing who you're talking to.
You win by relating to your audience...
Talking about things that are relevant to their lives...
Speaking directly to their pain points...
And overcoming their objections.
(Whoever is least "hello, fellow kids" wins.)
But the problem is, people don't just tell you what their pain points, objections, and innermost feelings are.
You have to find these things out for yourself by listening to them.
If you find the WRONG pain points and objections...
Then you don't make money.
Best,
Theo
P.S. If you want to learn valuable stuff about your audience in 5 minutes...
Check out my new market research GPT.
Tell it everything you can about who your audience is.
It will come back to you with a giant list of your audience's fears, pain points, hopes, dreams, goals, objections, and everything that relates to how to write copy for them (in their own words).
(Heads up, you need GPT Plus to use it... the $20/month paid subscription.)
It's not a perfect tool...
And in an ideal world, you supplement this GPT with your own market research (which you painstakingly do by hand, the old fashioned way).
But painstakingly doing it by hand takes hours...
And this GPT can do it in 5 minutes.
I will probably charge for this in the future...
But right now, I am giving it away for free: