Why I didn't write this email with AI

Last week I told you about why I started writing most of my copy for clients with AI.

This week I'm gonna tell you about why I still do a lot of my personal writing by hand.

AI is useful for some things and not for others. When I write emails like the one you're reading now, I want to share my actual thoughts — so I don't mess with AI. 

Same thing when I write articles for my Substack (where I talk about social sciences). I'm sharing my own original thoughts — and AI can't go into my brain and pick those out. I still have to do that the old fashioned way. 

A lot of coaches are going to build an AI to do their content for them and save themselves a lot of time.

But some coaches are going to ruin their own personal brand by trying to get a robot to sound like them.

Whether you should use AI depends on WHY your audience follows you.

If your brand is about being a thought leader and saying new, original stuff, you can't do that with AI. You have to write by hand. (Although you can have AI help you with research, editing, etc.)

If you just make fun, entertaining, inspirational story-based content, you can get an AI to do that for you in minutes.

Similarly, if you make content for beginners, you can get an AI to do that for you.

The general rule of thumb is, if you can hire someone to make your content for you, you can probably get an AI to do it. But if you have to do your own writing, AI won't help you.

If you're trying to decide whether AI can work in your business, ask yourself how smart your audience is and why they follow you. 

If you teach intermediate to advanced level people — keep doing it by hand.

If you teach beginners — save yourself some time and get a GPT to do the work for you.