Will AI kill courses?

People say that AI is "killing" courses.

Are they right?

Yes and no.

Yes, some courses are going to die.

For example, right now I'm teaching myself to use Make.com.

Maybe once upon a time, I would have bought a Make.com course. But today I don't need to. If I have a question about how to do something in Make.com, I just go to the Make.com GPT and ask it for the solution. 

There are GPT's for basically every software I use, making it completely unnecessary to pay for courses to learn those softwares.

But I do NOT use AI to get better at marketing. I would still pay for a marketing course if it was from somebody I respected and I thought I could learn something new from it.

What's the difference? In Make.com I'm a beginner, and AI is an expert. I don't need a human to teach me anything because the AI can teach me everything.

But in marketing I'm an expert, and AI is only beginner-intermediate. With marketing, I view ChatGPT as a junior assistant that takes work off my plate — NOT a teacher.

Meanwhile, there are still humans who are a lot better than me at marketing who sell courses revealing their secrets. In the past few months I've bought a handful of those courses... and learned quite a bit from them.

Do you sell courses on stuff that AI knows really well? Then you're probably out of business. But if you're showing people how to do something they can't figure out how to do with AI, you have nothing to fear.

But what if you sell to beginners? Or what if AI is already really good at what you do?

You're not completely out of luck. You do have a few options, which I'll go over in next week's email.