Double dipping
- theoseeds
- Oct 31
- 2 min read
Back when I sold pest control door to door, hundreds of people would tell me they wanted to buy... but they wanted to "think it over".
This made me want to scream.
Because when someone told me they wanted to "think about it" or to "call them back later", they'd only actually end up buying like 5% of the time. (If even that much.)
The lesson I learned is that when you let people put stuff off until later, they'll never do it.
That's why it's so important to create urgency.
Same principle goes for selling courses and coaching programs.
Course launch sales usually look something like this:
There's a big spike at the beginning when you announce the sale.
There's a big spike at the end when you close the sale.
In the middle, sales trickle in slowly... (or not at all).
You need the deadline to get people to take action.
But what if they're busy the day of the deadline? What if they forget? What if they don't check their email?
A lot of people will "reopen" the sale for people who don't buy.
The problem with this is, it destroys your credibility.
How does it look if you hammer on about your "deadline" only to extend it?
The better way to add another "urgency day" to your offer is to have an early bird discount.
Give people an extra 10% off or an extra bonus or 2 if they sign up before an "early bird deadline".
If they don't sign up before the "early bird deadline", they can still sign up, but they don't get the extra bonus.
That lets you "double dip".