"How many emails should I send?"

My clients ask me this all the time. 

They're launching a course or running a promo. They ask me, "how many emails should I send?"

Every marketing guru I've ever heard gives the same advice: send as many emails as you can.

Why? Simple. The more emails you send during a promo, the more sales you're going to make.

(I feel a bit hypocritical giving this advice while only mailing this email list once a week. But do as I say, not as I do!)

Generally, every time you send an email, a few sales will trickle in.

Even the emails that DON'T make sales right away will get people thinking about your offer. People will read them, think "maybe I should buy this", and think it over. 

Then when the deadline rolls around, some of those people will buy.

Don't worry if people unsubscribe. Most of the people who unsubscribe would never buy anyways.

(You lose far more buyers by NOT sending emails than you lose by sending emails.)

The only catch is that you shouldn't send pure sales pitch emails. Every email you write needs to be valuable in one way or another.

(With one exception: the very first email and the very last email are a direct sales pitch. Every other email I send aims to tell some story or be enteraining in some way, and then transition into a pitch.)

Generally I recommend to my clients that they send one email every day, and then 3-4 on the last day of their offer.

Are you actively selling your offer right now? Try sending 1 email per day about it this week (with a limited time bonus offer) and see what happens.

-Theo